Steadfast REIT Rebrand

CHALLENGE. Steadfast is well known within the REIT world and it’s very hard to push for big changes in the financial atmosphere. We needed a refresh but wanted to retain familiarity.

GOAL. To create a new brand style guide retaining the logo but differentiating it by color, fonts, infographics and image aesthetic.

APPROACH. I went in to look at how other financial companies were handling rebrand. Color choices, infographics and how those changes were received.

RESULT. A refreshed brand and home icon for REIT 3 following by marketing campaigns that included brochures, banners, emails and postcard mailers.